Ibotta Toasts Moms with Free Mimosas Anywhere for Mother's Day

DENVER, May 8, 2019 /PRNewswire/ -- Ibotta, the starting point for rewarded shopping on mobile, is treating moms across the country to a free mimosa this Mother's Day with its third annual "Mimosas for Moms" giveaway.

In celebration of its largest demographic segment of Savers and all they do for their families and communities, Ibotta is again treating all moms to a complimentary mimosa this Mother's Day. The giveaway starts at 12AM on Sunday, May 12 and is redeemable through the Ibotta app at any bar or any restaurant for 24 hours.

Since 2012, Ibotta has seen steady increases in its 'mom' demographics, its largest single user base. Millennials now make up 53 percent of Ibotta's 12.5 million registered mom users, with Gen X moms making up 43.8 percent. Combined, these moms are unsurprisingly buying more pantry staples than any other demographic, over-indexing on purchases like snacks, candy, breakfast and baking goods for their families.

"Moms have always been our core audience, and rewarding them for all they do and all they buy has been our mission since day one," said Bryan Leach, founder and CEO of Ibotta. "We're excited to raise a glass for the third year in a row to all moms, and we hope they will enjoy a mimosa on us."

Mothers everywhere – not just current Ibotta users – can simply download the free Ibotta app on any smartphone, open the Restaurants and Bars category and tap the "Mimosas for Moms" offer. Once they purchase and enjoy their free glass of bubbly, Savers will simply upload a photo of the receipt in the Ibotta app to receive $5 cash back in their Ibotta account. 

About Ibotta
Headquartered in Denver, CO, free mobile shopping app Ibotta ("I bought a...") has delivered more than $500 million in cumulative cash rewards to its users on groceries, clothing, electronics, gifts, home and office supplies, restaurant dining, hotel rooms and more. Launched in 2012, Ibotta has nearly 30 million downloads, and is one of the most frequently used shopping apps in the United States, offering cash back on purchases at more than 1,500 leading brands and retailer partners. In 2019, Ibotta launched its payments solution, Pay with Ibotta, enabling shoppers to pay for their entire purchase through the Ibotta app and instantly earn cash back. Ibotta also debuted on the Inc. 5000 list as one of 2018's fastest growing private companies, and was named one of Inc's Best Workplaces of 2017.

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SOURCE Ibotta