Ibotta Announces Naughty or Nice List, Reveals Which States Have Most, Least Holiday Spirit

Utah is the "Nicest", Maine the "Naughtiest" Based on Seasonal Purchases of Cookies, Milk, Carrots; Oreo, Chips Ahoy! Top Cookie Brands Left for Santa

DENVER, Dec. 5, 2018 /PRNewswire/ -- Ibotta, the starting point for rewarded shopping on mobile, today released its inaugural Naughty or Nice List, revealing which states have the most holiday spirit heading into the holiday season. Ibotta developed the list, which ranks how all 50 states stack up when it comes to their holiday purchasing behavior, after examining three years' worth of consumer purchases of milk, cookies, carrots, candy canes and eggnog the week before Christmas. It found that Utah is the "Nicest" state, while Maine has room for improvement, as it claims the number one spot on Santa's Naughty List.

Ibotta Naughty or Nice List

The findings, which included an analysis of 5.1 million item-level receipts for purchases made in the week before Christmas in 2015, 2016 and 2017, showed Utah residents earned their spot atop Santa's Nice List by purchasing more cookies, milk and carrots combined than any other state, while Oregon, with the most carrots purchased, established itself as the top destination for reindeer. Maine topped the Naughty List with the least number of cookies, milk and carrots purchased, followed by Wisconsin, Mississippi and North Dakota, respectively.

When it comes to leaving cookies out for Santa, Rhode Island goes the homemade route, followed by Connecticut and Massachusetts for purchasing the most cookie baking supplies (flour, sugar, eggs and chocolate chips) the week before Christmas. Santa will enjoy store-bought cookies while visiting Louisiana houses, with residents buying more packaged cookies than any other state. The most popular store-bought cookies being left out on Christmas Eve are Oreo, Chips Ahoy! and Keebler. 

"Whether you make or buy your Christmas cookies, Ibotta will be there to help you save money during the holidays," said Bryan Leach, CEO and founder, Ibotta. "We know there is no better gift than cash back, and are proud to be giving millions of dollars back to our users this holiday season."  

South Dakota earned its spot on the Nice List by purchasing more candy canes than any other state, while Alaska residents get in the holiday spirit with the most eggnog purchased. Ohio ranked as the most extravagant state during the holidays, spending the most money at the grocery store in the week before Christmas, while Oregon and Washington spend the least.

To help all shoppers save money this season, Ibotta identified the most affordable days to buy holiday staples, providing "Naughty" states the opportunity to stock up and earn a spot on the "Nice" list before Christmas:

  • Milk - cheapest on December 18
  • Flour, sugar - cheapest on December 19
  • Cookies - cheapest on December 22
  • Carrots - cheapest on December 23

To learn more about Ibotta, visit www.ibotta.com.

About Ibotta
Headquartered in Denver, CO, free mobile shopping app Ibotta ("I bought a...") has delivered more than $435 million in cumulative cash rewards to its users on groceries, clothing, electronics, gifts, home and office supplies, restaurant dining, hotel rooms and more. Partnering with more than 1,500 leading brands and retailers, Ibotta offers cash back on purchases made both online and at brick and mortar stores through mobile-enabled redemptions. Launched in 2012, Ibotta has nearly 30 million downloads, and is one of the most frequently used shopping apps in the United States. Ibotta also debuted on the Inc. 5000 list in 2018, and was named one of Inc's Best Workplaces of 2017.


Ibotta (PRNewsFoto/Ibotta)

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