Ibotta Debuts Shopping List Feature To Usher In New Era of Shopping

Ibotta evolves the way consumers shop by providing cash back for the items on their list

DENVER, July 28, 2015 /PRNewswire/ -- Ibotta, Inc., the leading U.S. retail shopping app that gives users cash back when they shop, unveiled a new shopping list feature this week that will transform the way people shop. Now, shoppers can find cash back rebates simply by adding desired items to their shopping list -- it's that easy.

The future of shopping infographic from Ibotta

Shoppers have traditionally accessed savings by clipping paper coupons they received in the mail or found in newspapers. Not only was this process inconvenient, but also limited what they could buy and where they could interact. Consumers have no patience for restrictions in today's on-demand, as-you-want-it economy, and this is fueling change.

"Everyone loves a deal," said Ibotta's VP of Marketing Richard Donahue. "We've made it easy to get cash back on whatever you are looking to buy. Simply add it to your list and like magic, we'll find you cash."

This groundbreaking new feature gives shoppers complete flexibility and control, with no compromises. They simply add the products they want to buy -- across any category, any product, any brand -- to their shopping list. Once on the list, Ibotta finds them cash back rebates on those items. From there, consumers go shopping, buy whatever they want, and earn money. Shoppers do not have to deal with cutting coupons, printing them from your computer, remembering to bring them to the store, or holding up the line while presenting them. Ibotta has removed the hassle of being a smart shopper.

The shopping list feature builds on Ibotta's Any Brand program, which delivers cash back to consumers for purchases in the most popular supermarket categories, including milk, eggs, bread, fruit, vegetables, and more. Consumers can now earn up to hundreds of dollars a year with minimal effort, and without letting coupons dictate what brands they buy. Shopping will never be the same again.

About Ibotta
Ibotta, a Denver-based mobile technology company, is transforming the consumer shopping experience by making it easy to earn cash back on your phone. Ibotta partners with leading brands and retailers to offer cash back on groceries, electronics, clothing, gifts, home & office supplies, and much more. To date, consumers have earned more than $25 million using Ibotta. With a one-of-a-kind user experience that's proven to drive in-store sales and consumer loyalty, the world's leading brands continue to leverage Ibotta as a key pillar of their digital programs and omni-channel growth strategies.

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SOURCE Ibotta, Inc.